Call Playbooks

Hyper-focused pre-call + call cheat sheets. Open one before a call block — each is ~1-2 pages, designed for execution not reading.

• 🎯 Tier A — Multifamily SF
  The Checkmate Pitch — DSCR fails, you're the only path.
• 🏘️ Tier B — Cheap SFH SF
  Stale <$150K SFH — 20% over-asking, 12-14% down.
• 🔀 Hybrid — MT + SF Carry-back
  Favorable existing loan + meaningful equity. Assume loan, carry back equity.
• 🔑 Mortgage Takeover
  "Get OUT not PAID" — assume the favorable existing loan, low equity sellers.
• 🔨 Fix & Flip / Cash
  70% rule. Fast cash, no negotiation, win on purchase price.
• 💬 The 40%-of-Rent Rule
  Richard's verbatim SF pitch anchor. Monthly payment = 40% of rent. The single most-quoted live-call formula.
• ⏱ Call Moments — jump-to index for 4 livestreams
  81 segments + 36 🔥 highlights with clickable YouTube timestamps. Skip 7.4 hrs of dead air.
• 📺 Study Library — Richard's calls ranked
  3 YouTube courses + 20 curated MP3s/MP4s + 14 livestreams (~200hrs).
• 📅 Pipeline Timeline
  Day-by-day per strategy — first call to close. Set seller expectations, manage Airtable status transitions.
• ⚠️ Risks & Newbie Mistakes
  37 documented failure modes — pre-call, during-call, contract, dispo, legal. Skim before your call block.
• 🔬 Live-Call Validation Report
  Playbook claims tested against 10hrs of Richard's actual live calls. Deltas + clickable YouTube timestamps.