📞 Outreach Call Block

📅 You are at Day 0: Each call ~5-10 min. Target 20+ dials/session. 60-second rule: text the written offer within 60 sec of hanging up. Verbal yes typically lands Day 3-14 after this call. Pipeline timeline →

③ How to run this play (step-by-step)

1. MEMORIZE TWO NUMBERS — Bank gap + Creative CF
   Richard's exact sequence (Seller Finance course, ~12:00 & ~25:00): underwrite before calling. The dashboard does this for you — every card surfaces both numbers:

   • 🏦 Bank gap −$X/mo: what the seller LOSES at a conventional offer. This is your pitch hook (why standard cash-with-loan won't close).
   • ✅ Creative CF +$Y/mo + offer structure: what the deal looks like AFTER restructuring under SF/MT terms. This is your landing zone — what you actually want to walk away with.

   Memorize both before dialing. Your opener is: 'I ran your listing through my lender — payment would be $7K, but it only rents for $6K, can't qualify conventionally. Here's the structure that works for both of us: $X price, 10% down, 0% rate over 30 years…' The Creative CF number tells you the deal works for YOU; the structure tells the seller why it works for THEM. (The dashboard's 20% expense reserve matches Richard's Offer Oven defaults — CapEx 5% + Mgmt 5% + Vacancy 10% — so the number reconciles to what the Offer Oven would output.)
2. Confirm the comps in 30 seconds
   Tap the 'Zillow ↗ (agent here)' link — the property page shows Zillow's Rent Zestimate (sanity-check vs BBC's rent assumption) AND a Comparable Sales section auto-curated by Zillow. Then tap 'Sold comps ↗' for a city-wide recently-sold view: is the asking price out of step with recent sales? If yes, you have a second leverage point: 'three houses just sold at $X within half a mile — your price implies you wait 6 more months.'
3. Set up: phone, Notes app, dashboard
   Open the matching tier playbook in dashboard. Have Notes app ready for callbacks and follow-up notes.
4. Dial the first deal
   Use OpenPhone or Google Voice if you have a US line. Otherwise, mark calls as 'unknown number' — agents callback rate ~10-20% from voicemail.
5. If voicemail — leave the FULL voicemail script
   Don't shorten. The voicemail IS the pitch. Capital gains frame for Tier A, 'I negotiate backwards' frame for Tier B.
6. If they answer — use the live call script
   Open the matching tier playbook → Live Call section. Walk through DSCR math for Tier A. Confirm condition + motivation for B/C.
7. End every call with a hook
   Live: 'Can you present that to your seller this week?'
   Voicemail: 'I'll also shoot you a text.' (then send a 1-line text with your callback number).
8. Track every call in a single doc
   After each call, note: address, agent name, voicemail or live, response, follow-up date. Use Airtable Known Buyers table once set up.
9. Follow-up cadence
   No callback after 48h → second dial. No response after 5 days → text. No response after 10 days → mark as 'cold' and move to watchlist.

⑨ Sources (go deeper)